Hi, I'm Eric.

I make the internet work!
Anyone can build a website, I do more, I make the internet work for you.

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Who I am

I focus on results

In a recent study of more than 1,200 CEOs, almost 80% admitted that their marketing efforts don’t deliver results.  Their marketing efforts are disconnected from financial and strategic realities.

I believe marketing should be different.  That’s why for more than 20 years, I’ve had success partnering with companies to increase profit, implement strategy, and harness the ever-changing digital world to advance the company’s mission.

With more than 20 years of marketing experience, I’ve worked with Fortune 500 companies as well as small not-for-profits. Regardless of the size and complexity, the commitment stays the stay – to help companies understand their story and then to communicate the right story to the right audience to make the biggest impact possible.

I’m a strategic digital marketer helping ambitious people with great ideas that the world needs to know about. Whether you are putting it all on the line, starting something after hours, or working hard to grow your existing business – I can help. I specialize in omni-channel digital marketing strategy and building traffic through organic, social, and paid channels.

What I do

My Skills and Experience

Web Design and Development

Your website serves as the anchor for your digital strategy.  All the spokes of your digital wheel of marketing run back to the center – your website.  Large or small, …

Email Marketing and Management

With an unbelievable ROI of 4,300%, growing, segmenting, and actively managing your email list in a systematic way will substantially increase lead volume and conversion rate.

Digital Advertising and Promotion

Your customers live online – so should your advertising. Utilizing tactics ranging from pay-per-click and display to programmatic and persona targeting  provide low-cost, measurable, and effective opportunities to drive traffic.

Persona, Segmentation & Unique Value

The #1 factor in driving conversions and thereby growing a company is the strength of your value proposition and your understanding of your unique target segment.

Search, Usability & Conversion Optimization

Organic search optimization (SEO) is the critical process to finding new leads. Retaining and converting those leads is the process of usability and conversion optimization.

Content Creation and Curation

Creating, distributing, and moderating relevant content across multiple channels is vital to ensuring that your company is present whenever your consumers are looking for information.

Social Media Management & Marketing

Social media is the way your consumers communicate. Social media is where your buyers start their search. Your company must develop a social strategy for content, growth, and conversion.

Analytics and Data

In digital world, EVERYTHING can be measured – clicks, views, impressions, referrals, and, ultimately, conversions. Decisions should never be made blindly. A detailed understanding of data should inform every decision.

My Work

Here’s a few recent projects I’ve worked on…

BRUCE EWING LANDSCAPING WEBSITE
SAVE A LIFE WEBSITE
ALLIED COMMERCIAL REAL ESTATE
BIBLE CENTERED LEADERSHIP WEBSITE
TRI SWEET SPOT COACHING WEBSITE
DOMAIN ASSESSMENTS WEBSITE
What Others Say

Testimonials

Rebecca Fleetwood HessionTEDxSpeaker - Writer - Consultant

Eric Inspires Me

I love working with Eric. You can't swing a cat without hitting a web designer or digital person these days but they are clearly not all created equal. Eric's technical skills are a given but he's also a trustworthy leader and fun to work with. Eric inspires me.

Craig CrookBusiness Disruption @ RELATED

Key part of our team

Eric is extremely responsive and has a broad knowledge of technology solutions. Although Eric is not a staff member, he works like an owner and is a key part of our team -- bringing solutions to fruition.

Cory BensonFreelance Graphic Designer

Eric has been a mentor

Eric has been a mentor to me for several years now. I would gladly do business with him any time. I know that what Eric says Eric does and that is a quality that I truly appreciate.

Derek LaliberteBrand Engagement @ Aptera

I'm always left wanting to learn more

I am always left wanting to learn more about Eric. In a world where professionals seem to draw a line between who they are at home and who they are at work I find that boring. Eric is not that way at all, I appreciate talking to him because I always have the sense that he knows exactly what he's talking about. For a digital marketer, or anyone in marketing that is inspiring.

Jean BansemerFounder @ My Web Writers

I would happily work with Eric again

We appreciated being able to lean into Eric's design and programming expertise. Eric respected our navigational, content, and image contributions, while lending his own design, layout, and technical skills to the project. He did everything we asked of him with ease. I would happily work with Eric again and I certainly recommend his services!

Steve KennedyCEO @ Brand 1 Promo

You can trust what he says

Every time we work together, I am reminded of two things about Eric. First, he really knows what he is talking about and secondly, you can trust what he says!

"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected"
~ Steve Jobs

What I'm thinking

Latest Articles and Insights

Eric Hall Review of The Year Without Pants
Readings

The Year Without Pants

I just finished reading Scott Berkun’s excellent book: The Year Without Pants: WordPress.com and the Future of Work (View on Amazon).  I found the book to be both encouraging and challenging at …

SEO

Cornerstone-Edge – SEO Project

Ranking high on Google’s search result page is something almost every business thinks about.  I recently began helping a friend do some simple search engine optimization (SEO) for his site: …

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Get in touch

Let’s talk about how we can help you – Fort Wayne web design and development and digital marketing

Whether you're ready to leverage the power of digital or just need more information, let's start a conversation. Fill out the form below and I'll be in touch.

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EH Design & Consulting

8320 Greenwich Ct. Fort Wayne, IN 46835
260.918.0868
eric@designedbyeh.com