The Year Without Pants
I just finished reading Scott Berkun’s excellent book: The Year Without Pants: WordPress.com and the Future of Work (View on Amazon). I found the book to be both encouraging and challenging at …
Blog
CEOs Don’t Trust Marketers
This likely comes as no surprise, but CEOs don’t trust marketers. According to a survey of over 1,200 CEOs in North America, Europe, Asia, and Australia, CEOs admin they do …
Understand Your Brand – Central vs. Distinctive
Which auto manufacturer has the strongest brand? BMW? Ford? Mercedes? Lexus? Toyota? Kia? Lincoln? How do you even decide? And, what does it mean to have a strong brand? Is …
Cornerstone-Edge – SEO Project
Ranking high on Google’s search result page is something almost every business thinks about. I recently began helping a friend do some simple search engine optimization (SEO) for his site: …