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Category: Branding

Marketing isn't trusted by CEOs
Branding / Education / Strategy

CEOs Don’t Trust Marketers

This likely comes as no surprise, but CEOs don’t trust marketers.  According to a survey of over 1,200 CEOs in North America, Europe, Asia, and Australia, CEOs admin they do …

Branding

Understand Your Brand – Central vs. Distinctive

Which auto manufacturer has the strongest brand?  BMW? Ford? Mercedes?  Lexus? Toyota?  Kia? Lincoln?  How do you even decide?  And, what does it mean to have a strong brand?  Is …

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