Archive for the ‘SEO’ Category

My Interview With Avinash Kaushik

Posted by Eric on October 7, 2008  |   No Comments »

As some of you know, about two weeks ago, I was out in San Francisco, CA for the 2008 JMP Innovator’s Conference.  While their, we had the chance to sit down and talk with Avinash Kaushik – Analytics Evangelist (what a cool title) for Google.  

I’m working on the video right now.  But, here’s a short sample with a bunch of great, great thoughts.  Enjoy!

SEO and Analytics and Avinash

Posted by Eric on September 18, 2008  |   No Comments »

I’ve been reading a book by Avinash Kaushik called Web Analytics An Hour A Day (website / blog link) lately.  

I am also thrilled about being able to work with The TQM Network (website) to do a video interview with Avinash.  As you might know, The TQM Network is in the business of helping companies and individuals share best practices, ideas, insights, and more in order to grow together.

Together, we are doing a video interview with Avinash and would love to have input from all of you about what we should ask him.  Simply click on the contact us tab and give me your thoughts.

One Less Reason To Hate Flash?

Posted by Eric on July 2, 2008  |   No Comments »

As some of you may know, Adobe just recently announced that Google and Yahoo will now finally be able to index flash files (read press release).  So, I was thinking about this and reading about this just recently.

Ran across this quote:

“As anyone who has had the pleasure of doing web design and development through marketing agencies knows, Flash tends to be wildly popular among clients and wildly unpopular among, well, pretty much everyone else.”  (from ars technica)

I loved the quote and I think it is basically true.  Flash is really loved by designers in hip marketing agencies (I know of a couple in my area – Fort Wayne).  But, just about everyone else hates it.  Why?  

  1. It’s slow – I HATE that – please wait – loading – bar that shows up on Flash sites – I usually leave
  2. It’s violates “normal” navigation and usability standards.  It’s flexibility is one of it’s weaknesses.  It allows designers to put navigation anywhere – breaking all normal conventions.  Making us wonder – just what does this do?  I wonder where the navigation is on this page – I usually just leave
  3. It has to be updated by a designer.  Need to change text in a flash site?  Great – hire the designer.  There really aren’t any good Content Management Systems for flash – no way to have authors, editors, etc.
  4. It’s not searchable – If you want a cool looking site, great – go with Flash.  But if you want visitors, go with something else.
But, no number 4 is no longer an issue.  My worry is that it will just encourage people to make bad use of what is a nice technology – just not for developing sites.