I just read a great blog post over at Occam’s Razor – the blog by Avinash Kaushik – analytics evangelist for Google.

The post goes on about the three kinds of innovation: incremental, incremental with side effects, and transformational.  

It’s a great read.  Check it out:

http://www.kaushik.net/avinash/2008/10/redefining-innovation-incremental-side-effect-transformational.html