Going Google?

Going Google? Fort Wayne Web Design Goes GoogleWith Microsoft’s SharePoint conference in Las Vegas starting today (Monday, October 19), Google has broadened its Going Google ad campaign.

Not familiar with the campaign?  It is Google’s ad campaign to push harder into the business world with its enterprise offerings.  Here’s a short YouTube video Google put out:

If you haven’t been watching Google for a while, then you might have missed what they’ve been doing lately.  While still owning the majority of search volume online (around 60-65%), Google has begun pushing into other areas as well.  A few of the key areas that I think any business should consider:

  • GMAIL – Google has made some incredible changes to G-mail that can be a HUGE time and cost saver to many businesses.  Now any domain (yourWebDomain.com) can run it’s own e-mal through Gmail.  What does this mean?  It means that you can take advantage of Google’s Anti-Spam features (powered by Postini) – which are some of the absolute best in the business.  You can also read your e-mail online through the G-Mail interface.  You can have an assistant send e-mail on the boss’s behalf ( e-mail delegation), and e-mail archiving.   You get ALL of this without giving up your own domain name.  This means that you continue to have you e-mail as [email protected], but the e-mail is routed through the GMail Service.  The person sending you an e-mail AND the person receiving an e-mail from you all see the [email protected] as the e-mail, but you get all the storage, spam filtering, e-mail archiving / backup, web interface, etc. of Gmail!

    Cost: $5 per user per year
    Savings:  This could be a huge savings.  Companies can stop paying thousands of dollars for expensive spam filters / appliances.  Also (as you will see below), this cost could be even bigger in that you could COMPLETELY DITCH an Exchange server!  This could save thousands more every year!

  • Google Calendar – Google calendar is a powerful, shareable calendaring system.  And, the best feature is that it can integrate seamlessly with MS Outlook and Apple iCal!   In addition to this, it completely supports multiple users – meaning you can see when other in your organization are busy and schedule meetings with them.  You can also share your calendar, allowing others to simply view it, edit it, etc.  Again, this gives everyone all the functions of a typical MS Exchange server at a cost that will save thousands every single year.

    Cost: $5 per user per year (this is the same $5 user per year as the above, not in addition)
    Savings: Again this could be huge.  Getting rid of an Exchange server will save any organization thousands of dollars a year.

  • Google Docs –  Google has been putting out three very powerful web based programs – Word Processor, Spreadsheet, and PowerPoint programs.  These programs aren’t as advanced as Word, Excel, and PowerPoint.  But, most users don’t use the advanced features in these programs.  And, again, the cost savings is HUGE!  All three programs also allow for complete sharing of docs.  This means you NEVER again have to e-mail a doc to a co-worker.  You simply share it with him or her and you both edit it together.  You can see changes made by Co-Worker X and roll back, etc.  It makes collaboration a snap!

    Cost: FREE (although when used with the $5 per user per year, it is a bit simpler to collaborate)
    Savings: Well, let’s see with the average cost of MS Office from Amazon running around $325, the cost savings is $325 multiplied by the number of workers who choose to use Google Docs.  Again, The answer here is THOUSANDS more, potentially!

  • Google Analytics – Do you have a website?  Do you know how many visits you get?  How long people stay on your site?  Which pages are visited the most?  All of this data is available for FREE from Google.  Simply add a few lines of code to the bottom of your website and you can get all the data about your site you could want and MUCH more!

    Cost: FREE
    Savings: None, unless you are paying for an analytics page now or using some stupid looking hit counter (then you don’t save money, you just save the hassle of having a stupid hit counter on your home page)

These are just four of my favorite Google products right now. There’s a ton more that we could talk about.  Things like: Google Voice, Google Wave, Google Checkout, Google Wave, etc.  All of these are available for free and could save companies a ton of money and a lot of time.

Interested?  Got Questions?  Leave me a comment or contact us.  We’d love to talk more with you about how we can help save you money!

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