I’ve been spending more and more time using Twitter lately (http://www.twitter.com/ehdesign). But, what I’ve been trying to figure out is how to make twitter into a truly useful, business application. In other words – something other than just a time waster.
To that end, I just listened to a webinar from Sarah Milstein about Twitter fro business – http://www.oreillynet.com/pub/e/1162. The webinar happened back on November 13, so it’s just a YouTube video, but it’s worth your time (even though it is about 60 minutes).
Here’s a short overview of some of the thoughts in the webinar:
1. use search.twitter.com – great way to search for all tweets about a particular subject – very useful. Didn’t know that it existed. But, I do now, and I like it. Great way to find information about your brand, competitors, company, etc.
2. use twitter for customer service – we all know Comcast customer service sucks (even Comcast knows it). So Frank Eliason saw Comcast being railed on in twitter – everyone complaining. So, he made an account and started talking back. Has 18,000 tweets – most of them are “@” tweets – meaning he’s talking to people. Wow. Almost makes me want to use comcast….
3. Be open and authentic – if you are a company be sure to put a real name behind the business – post at least daily – twice a day if possible.
A bunch of decent questions at the end.
Pretty good – I worked while I listened to it in the background.
Let me know if you have any other thoughts….