SEO Update – Fort Wayne Web Design – Doing Better

If you’ve been following my blog at all, you know that I have been working hard over the past couple of months at getting my web site to appear at the top of Google, MSN, and Yahoo for the key search term of “Fort Wayne Web Design.”

Well, my site continues to move up the rankings.  Here’s the latest results:

  1. Google – I’m currently number 5 on the site.  If you search for “Fort Wayne Website Design”, I am currently number 2 and show up number 5 in the local listings.  So, the big questions – what’s causing the difference?  Why am I higher for “Fort Wayne Website Design” than for “Fort Wayne Web Design”.
  2. MSN – I’m currently number 1 on the site.  I’m not totally sure what is different about MSN’s sorting process, but I seem to have a much easier time getting to number 1 on MSN than on Google.
  3. Yahoo – I’m currently number 4 on Yahoo.

So, all in all this is really good news.  The “Fort Wayne Website Design” versus “Fort Wayne Web Design” thing on Google is a bit perplexing.  Also, it looks like over 200 people a month search for “Fort Wayne Web Design”, but there isn’t enough data on “Fort Wayne Website Design”.  So, obviously, it’s much less than 200.

So, has all the work paid off?  Well let’s look at traffic.  According to Google analytics, I have received almost 32% of my visitors from Google.  The number one term?  You guessed it – “Fort Wayne Web Design”.  It’s still not a ton of traffic, but it a narrow space.  I compared that to November 2008.  Back in 11/2008 I received 16% of my total traffic from Google.  And, the search terms were all over the board – just really random stuff – fort wayne chat, lotus jump, how to do maintenance, etc.  So, I’m definitely making progress.  The next question is – how many of these visitors have moved into actual clients?

That’s really my next step – start looking at what these visitors are doing on my site and working to generate a higher contact form conversion.  I’m not sure I have all that figured out yet on Google Analytics.  But, I will.

To that end, I’ve created and subscribed to an RSS feed of all my contact form submissions.  While I could just go back and look at my e-mails, a nicely formatted RSS feed, showing up in my MAIL program seems like a really easy way to be able to quantify how many people are contacting me.

Right now, my concerns / thoughts are:

1.  Is my contact us form to low on the contact us page?  Is there too much text?  Are people missing the form?

2.  Should I have more ways to contact me – perhaps a request quote form or get more information form?

Don’t worry, I’ll keep you posted with anything I learn.

    Chad says:
    05/21/2009 Reply

    It’s nice to know I’m not the only one paying attention. . .

    Your right. Fort Wayne Website design isn’t searched to often. However, “Fort Wayne Web Design” and “Web Design Fort Wayne” carry equal weight on the keyword tools online. The number of searches for both is over 300 per month. My site is one of 9 sites I use to pursue SERPs. You’ve got me beat in a couple of search queries, but for every one you’re beating me on, I have at least four placements on the first page. I’m utilizing a microsite strategy. You should check it out. If you had four or five sites we would own the first page of Google!

    I’m tired of the local web companies claiming they know SEO or Internet Marketing. It’s all hot air. I don’t know even one that manages Adwords or has an eNewsletter. They just want to turn and burn websites that end up mediocre in performance.

    Let’s push them to the second page. You with me. . ?

    Eric Hall says:
    05/21/2009 Reply

    Chad –
    I am totally with you. Sent you an e-mail just to let you know. I am amazed at some of the local “web companies” that still use things like Front Page.

    It’s amazing.

    Thanks for the note.

    Eric Hall says:
    05/21/2009 Reply

    Chad –

    Thanks for the comment. I just sent you an e-mail as well.

    I am totally with you. I’m amazed at what I run into in the so called “web companies” in the area. I hear stories of Front Page still being used. It’s amazing.

    Resolved – to work together to “own” the first page of Google.


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